University of Surrey
Professor Annabelle Gawer is a world-leading expert on the business strategy of digital platforms and ecosystems. Her expertise includes digital strategy, digital platforms and ecosystems, as well as digital innovation and business models. She has been the UK’s most-cited female academic in business and economics for two consecutive years (2022 and 2023). She has published four books and 40 articles in top international journals.
Annabelle Gawer’s work has impacted on academia, government, and business. She is a pioneering management scholar, adviser to multinational companies, and an internationally renowned expert for policymakers in Europe, the UK, and the US.
Professor Gawer, a Fellow of the British Academy, has advised the UK Competition and Markets Authority (CMA) as a Digital Expert to the CMA (2023–2025) and the European Commission as an expert in the Commission’s Observatory of the Online Platform Economy Expert Group (2018–2021). She has authored an important report for the European Parliament on online platforms’ economic and societal effects (2021).
Annabelle Gawer is a graduate of the Ecole des Mines (France) in engineering and pursued graduate studies in engineering management at Stanford University and a doctorate in management of technological innovation at the MIT Sloan School before embarking on an academic career at INSEAD.